21 Reasons Your Business Should Blog Regularly

blog marketing

1. Improves your websites SEO

By regularly writing quality blog posts (weekly, fortnightly, monthly), your website will be regularly updated. Google’s algorithm will pick up on this signal and mark your website accordingly. It is hard committing to doing anything on the regular but if you are writing about what you love, it shouldn’t be too hard! As a business owner, if you have no idea about SEO optimisation you should hire us to help with optimising your website for Google.

2. You control your business’s online branding

In many scenarios, it is hard to control your business’s brand. A bad customer can go on Google and give you a terrible rating and review and it isn’t much you can do to control that. How you blog is completely in your hands as a business owner. We regularly post on our blog so that our current clients and potential clients can see that we’re active and still open for business!

3. Quality blog posts generate trust

Having bad blog posts is a bad look for potential clients and customers. When you click on an article that you find on Google, you expect quality content in the form of information or resources to other information. By having good quality transparent content, people will find your business more trustworthy.

4. Your competitors have successful blogs.

Most larger companies have blogs that rank well on Google because they spend the time and effort to post regularly. Don’t disadvantage yourself, start blogging and you will see the difference over time. It takes discipline but at the end of your day, that sweat equity will be worth every drop!

5. Regular blogging screams “open for business”

If your business only has a blog post from 3 years ago, potential customers will see that as a red flag that you are no longer active. Posting regularly will show that you are care about your business and that you are still open for business.

6. Your blog posts will show up on Google

Google has a very complex system for ranking web-pages. By only writing quality articles and posts, there is a good chance Google will rank your blog post higher, increasing the amount of potential traffic to your website. Many articles that you randomly come across online are blog posts. In fact, there are over 17 blog posts posted on WordPress per second alone!

7. Create a resource for potential customers

When executed properly, blogs can become sources of knowledge for certain topics. Consumers appreciate quality resources as it can be a one-stop-shop source of information on a specific topic. Rather than searching Google for personal finance advice, The Barefoot Investor sells financial self help books but their website is a resource full of calculators and articles for managing personal finances.

8. Showcase your expertise in your field

If you are a builder, talk about building quality houses, if you are a web developer, talk about website and SEO. You can easily demonstrate proficiency in your field by talking about what you do best. Customers will appreciate this and will view you as an expert if the blog posts read as though they have been written by an expert.

9. Quality posts can add back-links

You will receive links from other websites if your posts are well written and provide information. No-one wants to link to a poorly written article.
If you copy-paste articles, it won’t rank well and other bloggers will be reluctant to link to your article.

10.Showcase your products and services

If you have quality products, write about them and why they are better. if you provide better services than your competitors, highlight why you are better. Perceived value is the worth customers ascribes to a product or service. By showing them that your reviews are better or that your products are made by superior material, your customers will perceive your product or service in higher regard than otherwise.

11. Business’s with blogs acquire more customers

Research by Hubspot in 2018 found that businesses using blogs as part of their content marketing mix get 67% more leads. You can get a brief overview of the report by clicking here. There are just so many reasons why this is the case but this shouldn’t be a surprise considering the amount of upside there is to have a good blog.

12. Blogs control your business’s story

Some larger companies use this as well as social media as a platform to set the story right. If there is some controversy, you can write about it in depth explaining what really happened. We routinely blog about web design, marketing and certain content management systems such as WordPress and Shopify which we love to use.

13. Your blog can lead to free PR

A quality blog post can lead to writers from professional publications requesting your professional opinion. If your article shows up on Google and you have successfully demonstrated that you are an expert, there is a higher chance of this happening.

14. Keep up to date with your industry

Writing regular posts will require you to stay up to date with your industry’s news. This provides you with an edge in understanding any changes if your competitors don’t blog (they won’t have a reason to keep up with the news!).

15. It can be an extremely cost-effective marketing tool

A blog can cost a lot of money – if you hire people to write for you, or be completely free if you do it yourself. At the end of the day that is a business decision for you but if you do it yourself, it can be an extremely cost-effective tool to market your website.

16. Gives you insight into your customer base

You may be able to get insight into what information is important to your customer base. For example, if your article on generating leads was successful, your customers may want more services to help them generate leads.

17. Content for your social media accounts

If you have an active social media following by no blog, you might be able to convert customers that engage with your social media by redirecting them to a blog post on your website.

18. It’s easy to do on most common content management systems

With WordPress being the most common content management system platform (CMS) in the world at the moment, there’s a good chance your website is using that platform. In any case, most CMS have a blogging tool or function built-in so it has never been easier to set up a blog for your business.

19. Blogging is better than advertising

SEM or searching engine marketing can be very expensive. The average cost per click (CPC) was just under $1 in 2018, with the most expensive being $50. If you can manage to get a few thousand regular hits through your blog, that could be potentially worth thousands in advertising dollars.

20. Differentiate yourself from competitors

You can differentiate yourself from your competitors by having your own style. You can make your blog posts personal, fun, exciting and engaging. Your business’s brand really boils down to how your customers subconsciously see you.

21. Create demand for your service or product

Have a new release? Turn your blog post into a press release explaining what your new product is and how it fits into your customer’s life. Encourage participation by providing a link to online influencers by giving them away in return for a review or article on your product.

Want to learn more? Have a chat with one of our SEO specialists and they’ll be able to help you grow your business online.

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